How Virgin Group Prioritizes Employee Experience

How Virgin Group Prioritizes Employee Experience Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: What Virgin Groups definition of employee experience is What the company culture is like at Virgin How Richard Branson influences Virgin Groups employer brand Why Virgin still needs an employer brand with such a strong overall brand About Virgin Groups employee discount scheme; Virgin Tribe About Virgin Groups favorite employer branding initiatives What were the hard lessons Amy learned along the way How Virgin Group measures employer brand equity Amys top tips for employer brand managers. Connect with Amy on LinkedIn.